Rob Veevers joins Unified MMA executive team

Aug 25, 2022

EDMONTON – Rob Veevers has joined Unified MMA, Canada’s leading MMA promotion, as the organization’s Vice President of Talent Relations and Business Development. 

Veevers is now tasked with Unified MMA’s matchmaking duties, as well as assisting in procuring sponsorships and helping Unified MMA enter new markets across Canada.

Veevers entered the combat sports industry over a decade ago as a member of the media. He previously managed several of Canada’s top fighters before transitioning to work with promotions five years ago.

Unified MMA Founder and President Sunny Sareen: “Rob brings a wealth of combat sports experience to the Unified MMA team. We have high hopes that Rob will help take Canada’s leading MMA promotion to greater heights as we continue to establish the organization on the national stage.”

Veevers: “I’m extremely excited to join the Unified team. I’ve had a great relationship with Sunny for a long time, I’ve had a ton of respect for the brand for a long time and I believe Unified is the No. 1 promotion in Canada. To be a part of such a great team is a huge honor and I’m fired up to help take it even further.”


Unified MMA is Canada’s leading mixed martial arts promotion, showcasing the country’s top-ranked fighters, LIVE on UFC Fight Pass. The organization has successfully promoted 45 events since it was founded in 2009, and has propelled several athletes to the UFC’s Octagon.