Unified MMA athletes can now choose to be paid in Bitcoin in innovative agreement with Bitcoin Well

Feb 2, 2022

EDMONTON – Unified MMA is once again on the cutting edge of the modern combat sports world, announcing an exciting new aspect of their agreement with Bitcoin Well.

Starting at Unified 43 on March 4 at River Cree Resort & Casino in Enoch, AB, Bitcoin Well will allow Unified MMA fighters to be paid their fight purses partially, or in full, in Bitcoin.

Bitcoin Well offers convenient and secure online and in-person solutions to help you buy and sell Bitcoin and other cryptocurrencies. They want to help consumers discover the benefits of using cryptocurrencies by making it easier to buy, sell and use them the same way cash is used.

Unified MMA President Sunny Sareen: “We’re always excited to innovate at Unified MMA, and our agreement with Bitcoin Well will give our athletes more options to engage in, and learn about, Bitcoin in a meaningful way. Cryptocurrency isn’t going anywhere, so we’re very excited to give our athletes an opportunity to get involved ahead of the curve.”

Bitcoin Well Founder and CEO Adam O’Brien: “Unified MMA offering their fighters the option to be paid in bitcoin is absolutely game-changing. Giving athletes the ability to put a portion of their winnings into bitcoin directly, with absolutely no hassle to them, is a perk that is building momentum in the professional sports industry. We are excited to be partnering with Unified MMA, as they are boldly embracing the future of money and understand that athletes as well as employees will soon be requesting innovative benefits, like the Bitcoin Savings Plan by Bitcoin Well. ”


Unified MMA is Canada’s leading mixed martial arts promotion, showcasing the country’s top-ranked fighters, LIVE on UFC Fight Pass. The organization has successfully promoted 42 events since it was founded in 2009, and has propelled several athletes to the UFC’s Octagon.


Bitcoin Well (TSXV: BTCW) offers convenient, secure and reliable ways to buy and sell bitcoin through a trusted Bitcoin ATM network, white glove in-person service and a suite of web-based transaction services. Based on management’s assessment of publicly-available data, Bitcoin Well is the first publicly traded Bitcoin ATM company in the world, with an enterprising consolidation strategy to deliver accretive and cost-effective expansion in North America and globally. As leaders of the longest-running, founder-led Bitcoin ATM company in Canada, management of Bitcoin Well brings deep operational capabilities that span the entire value chain along with access to proprietary, cutting-edge software development that supports further expansion. Bitcoin Well is on a mission to shift the relationship that society has with money by offering an ecosystem of products and services that make Bitcoin accessible and understood. This ecosystem includes non-custodial financial offerings (both in-person and online); technology development, including SaaS and internal technology developments through Ghostlab, the technology arm of the business; and educational resources designed with the needs of both the customers, and the industry, in mind.